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Last Updated Q1 2026

Social Media Specs & Limits

The complete reference guide for video dimensions, image specs, and daily action limits across all major platforms. Bookmark this page.

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Video Specifications

Instagram

Reels
Resolution 1080 × 1920 px
Aspect Ratio 9:16
Max Duration 15 min (was 90 sec)
Max File Size 4 GB
Format MP4, MOV
Stories
Resolution 1080 × 1920 px
Max Duration 60 sec per story
Feed Video
Resolution 1080 × 1350 px
Aspect Ratio 4:5 (recommended)
Max Duration 60 min

TikTok

Standard Video
Resolution 1080 × 1920 px
Aspect Ratio 9:16
Record In-App Up to 10 min
Upload Up to 60 min
Max File Size 2 GB (web), 500 MB (app)
Optimal Duration 21-34 seconds
Frame Rate 23-60 FPS
Format MP4, MOV
Codec H.264 / AAC

YouTube

Shorts
Resolution 1080 × 1920 px
Aspect Ratio 9:16
Max Duration 3 min
Frame Rate 30-60 FPS
Standard Video
Resolution 1920 × 1080 (1080p)
Aspect Ratio 16:9
Max Duration 12 hours
Max File Size 256 GB

Facebook

Reels
Resolution 1080 × 1920 px
Aspect Ratio 9:16
Max Duration 90 seconds
Max File Size 4 GB
Feed Video
Resolution 1280 × 720 min
Max Duration 240 minutes
Max File Size 10 GB

LinkedIn

Native Video
Resolution 1920 × 1080 px
Aspect Ratio 16:9, 1:1, or 9:16
Duration 3 sec - 10 min
Max File Size 5 GB
Frame Rate Up to 60 FPS
Format MP4

X (Twitter)

Video Posts
Resolution 1920 × 1200 max
Aspect Ratio 16:9, 1:1, or 9:16
Duration (Free) 140 seconds
Duration (Premium) Up to 2 hours
Max File Size (Free) 512 MB
Max File Size (Premium) 8 GB
Frame Rate 40 FPS max
Pro Tip: For cross-platform content, shoot in 9:16 at 1080×1920px. This works perfectly for TikTok, Reels, YouTube Shorts, and Facebook Reels.
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Image Specifications

Platform Format Resolution Aspect Ratio Max Size
Instagram Feed Post (Square) 1080 × 1080 1:1 30 MB
Feed Post (Portrait) 1080 × 1350 4:5 30 MB
Stories 1080 × 1920 9:16 30 MB
Profile Photo 320 × 320 1:1 -
TikTok Profile Photo 200 × 200 1:1 -
Photo Carousel 1080 × 1920 9:16 -
YouTube Thumbnail 1280 × 720 16:9 2 MB
Channel Banner 2560 × 1440 16:9 6 MB
Facebook Feed Post 1200 × 630 1.91:1 30 MB
Profile Photo 196 × 196 1:1 -
Cover Photo 851 × 315 2.7:1 -
LinkedIn Post Image 1200 × 627 1.91:1 5 MB
Profile Photo 400 × 400 1:1 8 MB
X (Twitter) Tweet Image 1600 × 900 16:9 5 MB
Header 1500 × 500 3:1 5 MB

Daily Action Limits

Instagram

Following
Follow/Unfollow per Day 150-200
Per Hour (Safe) 10-20
Max Total Following 7,500
New Account Daily 50-100
Engagement
Likes per Day 300-500
Likes per Hour 20-60
Comments per Day 50-100
Direct Messages
DMs to Followers 50-100/day
DMs to Non-Followers 20-40/day
New Account DMs 20-50/day
Stories
Max Stories per Day 100

TikTok

Following
Follow per Day 200
Per Hour (Safe) 10-15
Max Total Following 10,000
Engagement
Likes per Day 500
Comments per Day No strict limit
Posting
Recommended Posts 1-4/day
Live Stream (1K+ followers) No strict limit

YouTube

Subscriptions
Subscribe per Hour ~100
Recommended Total 5,000
Max Total (Grows w/ subs) ~2,000 base
Uploads
Daily Uploads Varies by account
EasyApply per Day 50

Facebook

Friend Requests
Requests per Day 20
Max Pending 1,000
Max Total Friends 5,000
Following & Pages
Follow per Day ~400
Join Groups per Day 25
Page Likes per Day ~5,000
Messages
Messages at Once 150
Forward to 5 people/groups

LinkedIn

Connection Requests
Free/Premium per Week 100
Sales Navigator per Week 150-250
Safe per Day 20-30
Max Total Connections 30,000
Profile Views
Free per Day 80
Premium per Day 150
Sales Navigator per Day 1,000
Personalized Notes
Free per Month 5-10
Premium per Month Unlimited

X (Twitter)

Following
Follow per Day 400
Max Total Following 5,000 (then ratio-based)
Posting
Posts per Day 2,400
Posts per 30 min ~50
Engagement
Likes per Day 1,000
DMs per Day (Free) 500
View Limits
Unverified per Day 1,000 posts
Premium per Day 10,000 posts
Important: These limits are unofficial and can change. New accounts have stricter limits. Always pace your actions to avoid temporary blocks or account restrictions.
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Character & Text Limits

Platform Post/Caption Bio Username Hashtags
Instagram 2,200 characters 150 characters 30 characters 30 max (5-11 recommended)
TikTok 4,000 characters 80 characters 24 characters No limit (3-5 recommended)
YouTube 5,000 characters (description) 1,000 characters 30 characters 500 characters total
Facebook 63,206 characters 101 characters 50 characters No limit
LinkedIn 3,000 characters 2,600 characters 100 characters No limit (3-5 recommended)
X (Free) 280 characters 160 characters 15 characters No limit
X (Premium) 25,000 characters 160 characters 15 characters No limit
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Quick Reference: Short-Form Video

Platform Resolution Aspect Ratio Max Duration Max File Size Frame Rate
Instagram Reels 1080 × 1920 9:16 15 min 4 GB 30 FPS
TikTok 1080 × 1920 9:16 60 min (upload) 2 GB 23-60 FPS
YouTube Shorts 1080 × 1920 9:16 3 min 10 MB 30-60 FPS
Facebook Reels 1080 × 1920 9:16 90 sec 4 GB 30 FPS
Universal Short-Form Standard: 1080 × 1920 pixels, 9:16 aspect ratio, MP4 format, H.264 codec. This single spec works across all major platforms.

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